Cutty
EDITORIAL №01ON THE PRACTICE

You're not a video editor.
You shouldn't have to be.

Cutty is a video studio that lives in your phone. Send what you have. Get a polished video back. That is the entire workflow — designed for people whose craft is not editing.

CHAPTER 01THE STAKE

The years professionals lose
to software they shouldn't need.

You spent years becoming an expert in your craft — selling homes, performing procedures, moving inventory, building patients. Then the market asked you to also become a video editor.

The result, for most professionals, is the same: software you will never master, agencies you cannot afford to keep, content you never have time to publish. Cutty exists because that workflow is the problem — not your speed, not your tools, not your taste.

11 hrsAverage to learn a single transition in Premiere Pro
$1,200Median videographer fee per real-estate listing
3 weeksTypical turnaround on an agency video
CHAPTER 02THE WORKFLOW

Four motions.
Three minutes of you.

01

Capture as you already do.

INPUT · PHOTOS · VIDEO · TEXT · AUDIO

iPhone photos are fine. A floor plan PDF is fine. Three lines typed in Notes is fine. Cutty works with whatever raw material you already have on your phone. There is nothing to film, nothing to shoot, nothing to set up.

iPhone, Android, drone footage, scans, voice memos, screenshots. If it lives on your phone, it can become a video.

02

Send it in a conversation.

INTERFACE · CHAT · NATIVE TO YOUR PHONE

Open Cutty in any messaging app you already use. Drop your photos. Add a voice note if you want to explain the property. That is the entire interaction — the same gesture you use to text a colleague.

No upload screens. No file managers. No drag-and-drop timelines. If you can send a photo to a friend, you can brief Cutty.

03

Brief Cutty in one message. Or twenty.

INTENT · BY CHAT OR VOICE · AS DETAILED AS YOU WANT

Type a sentence — "a 30-second Reel for Instagram" — or record a voice note with the full context: client constraints, what to highlight, the vibe you want. Send a follow-up if you change your mind. Cutty listens like a human collaborator. A line is enough. Ten paragraphs is fine. If anything is missing, Cutty asks back. You stay in the chat. No app to learn.

No timeline. No color wheel. No menus. Just your words or your voice. Cutty handles every cut, every beat, every fade. You direct the intent; the editor does the rest.

04

Receive the finished video.

OUTPUT · 1080P · EVERY FORMAT

You set the brief in three minutes — then Cutty's top-tier AI takes over. When the video is ready, you get a notification in the chat. Review it. If you want a change — different music, longer cut, different opening — say so. Otherwise download and post.

Output is delivered in the formats your platforms expect. One render. Ready for Instagram Reels, TikTok, your website, Zillow, AutoTrader, anywhere.

CHAPTER 03WHAT LIVES WHERE

Your materials.
Your phone. Your control.

ON THIS DEVICEYour photos.
Your videos.
Your notes.
LOCAL · 0%CLOUD · 0%
01RESIDENCY

Your materials live on your phone.

Cutty processes your media transiently to render the video. Source files are not stored on our servers beyond the active session. When the session ends, the materials leave our infrastructure.

02TRAINING

We do not train on your content.

Nothing you send Cutty is used to improve a model, populate a dataset, or seed another generation. Your listing photos do not become someone else's template.

03DELETION

When you delete a project, it is deleted.

No soft-deletion, no shadow retention, no marketing-team backup. The chat thread, the source files, the output — all removed on request, audited monthly.

04TRANSIT

Encrypted end-to-end in motion.

TLS 1.3 in transit. AES-256 at rest for any temporary processing buffer. Industry-standard, no exceptions, no debug shortcuts.

COMPLIANT WITH GDPR, CCPA · SOC 2 TYPE II IN PROGRESS

READ THE FULL PRIVACY POLICY →
CHAPTER 04THE ENGINE

Built for professionals.
Not for creators.

Most AI video tools chase virality. Cutty chases the deal you need to close on Tuesday. The architecture reflects that distinction.

01CORE

Poolday agentic API

Multi-step reasoning between scene selection, music timing, copy generation, and final render.

02PER-VERTICAL TUNING

Three industry models

Real estate, aesthetic medicine, and automotive each ship with their own fine-tuned variant. The model that cuts a listing is not the model that cuts a vehicle.

03AUTHENTICITY

No synthetic faces, no synthetic voices

Cutty edits real material. No AI-generated humans. No cloned voices. No fabricated interiors. The video is yours.

04SETUP

Three minutes of you, then walk away

You set the brief in a chat. Cutty's top-tier AI handles the editing in the background and notifies you when the video is ready. Optimized per device and per platform output.

05QUALITY FLOOR

Editorial review on every cut

A reasoning step audits the output for visual coherence, pacing, music sync, and brand-safe framing before it returns to you.

06CONTROL

Iterate in chat

Don't like a cut? Say so. Cutty re-renders with your note. No timeline scrubbing. No export queue.

POWERED BY POOLDAY · ARCHITECTURE V2.1 · UPDATED MAY 2026

CHAPTER 05VOICES FROM THE FIELD

Professionals who stopped
moonlighting as editors.

CASE №01REAL ESTATE AGENT · COMPASS MIAMI

I went to law school and then I sold real estate for nineteen years. I have no business watching Premiere tutorials at midnight. Cutty handed me back my evenings.

Sarah ChenFour listings sold in under ten days
CASE №02BOARD-CERTIFIED PLASTIC SURGEON · MIAMI

My before-and-after work is genuinely good. My Instagram, until this year, was genuinely bad. The mismatch was costing me consultations. Cutty closed that gap in a week.

Dr. Amanda Torres40% lift in monthly consultations
CASE №03GENERAL MANAGER · HERNANDEZ FORD, HOUSTON

We have two hundred vehicles on the lot. Filming them used to be a question of which twenty mattered most this week. Now every car gets a video. Every car.

Mike HernandezFull inventory video coverage weekly
CHAPTER 06SIDE BY SIDE

The old way
and the Cutty way.

DIMENSIONTHE OLD WAYCUTTY
YOUR TIME PER VIDEO3 to 6 hours of editingThree minutes of setup
COST PER VIDEO$800 – $3,000 (videographer)$0 – per plan, unlimited on Pro
SOFTWARE TO LEARNPremiere, Final Cut, CapCutA chat. That is it.
TURNAROUND1 to 3 weeks via agencyWalk away — Cutty notifies you
BRAND CONSISTENCYDepends on the freelancerLocked across every video
OUTPUTS PER WEEK1 to 2, if you pushEvery listing, every vehicle, every case
WHO DOES THE WORKYou, after hoursCutty. You approve and post.
END OF EDITORIALRETURN TO PRACTICE

Your craft.
Not your editing.

You did not become a real estate agent, a surgeon, or a dealer to spend Sunday nights cutting video. Stop. Send Cutty what you have.

Roll your first cutFREE · NO CARD · ⌐■_■
Cutty.